Use the following video formats for content aimed at the general public. 

Format Max time (mins) Focus on 
News 2 Event
Interview 3 Person
Explainer 4 Science
News roundup 6 (3 stories max) Events

Show a still of the CERN logo for at least 2 seconds at the beginning and at the end of every video.

If possible, videos should be embedded from YouTube to the website, for the purpose of making sure all our statistics are focused on one channel. When embedding the iframe make sure to add ?rel=0 to the end of the URL to prevent related videos from showing up. 

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