links

Links should always be in the form:

<a href="link_url_here">Link text here</a>.

Never show the reader the URL, keep it within a word or sentence. 

So: 

For CERN's style guide, click here.

NOT

For CERN's style guide, click here: https://writing-guidelines.web.cern.ch

It may seem obvious, but check that the link is relevant, and always double-check links are working before publishing. 

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